You & Your Blog: Cultivate Modesty

Text: Tristan Ceddia


This week in place of the Wiz Quiz, we asked Huw J Bennett, one half of Sydney label Vanishing Elephant to tell us about his blog Cultivate Modesty.

Cultivate Modesty initially started out as a travel diary that I worked on while I was away selling collections – hence a salesman’s diary. I had just come to the end of 2 months of travel and wanted to showcase my favourite bars, restaurants and sites I saw whilst I was away. I had also been archiving various photo’s and really wanted to incorporate these into the blog. At first my posts were quite themed but now it is an over all mood board.

I guess it is a summary of my own needs vs wants. Someone recently told me when they visit the blog they’re struck with instant lifestyle envy, however in many ways this goes against what I’m trying to do. Mostly the blog is meant to be about great photo’s, people that inspire me, amazing landscapes and cities as well as shoes I want to wear, but don’t necessarily need.

Cultivate Modesty