Lost In The Supermarket
Text: Billy Bride
News flash! Just-in! Important information to follow! Readers take note, the next time you feel like popping down to the grocery store for the odd carton of milk, or late-night tub of Caramel Neapolitan, think twice before leaving the house in your slippers, jammies and drippy toothpaste encrusted sloppy-joe. As I have just discovered, going to the supermarket is the latest craze – everyone is doing it!
With all the buzz surrounding point-and-shoot photography, it wasn’t long before our every-man photographers turned our everyday goings on into everybody’s business, and the supermarket is our budding photographic genius’ landscape de jour. Maybe it’s the child within that draws us toward the lunar lighting, roller-rink tiling, and kaleidoscopic playground of the confectionary aisle. Or perhaps as adults we can’t resist the sweet trill of the registers, and the succulent air of dollars being spent. Whatever calls you there, beware! Brush those teeth, run a comb through that hair, and have your worldliest and most gallant accouterments hanging by the door. For in all likelihood you are about to be snapped and papped to within an inch of your life.
Forget Gucci’s bohemian wilderness and the slick brow-less bedsheets of Givenchy A/W09 – this season it’s all about cling wrap, coupons and clean-up in aisle three.
Check back each Thursday for more on the fashion world from Billy Bride
